Did Volvo fall to linsanity too soon?

Volvo signed a deal with The New York Knicks in-house “linsanity” producer Jeremy Lin.  The problem now is he’s out for the regular season with knee surgery.  If I was Volvo right now I’d be panicking along with getting my lawyers to review the contract.  Although he is very popular in the NY area and China (with the US and China being the marketing focus) in a world where 15 minutes of fame feels like 15 seconds will his popularity fade before they can capitalize on it?  Only time will tell.

I find the case of Jeremy Lin to be very intriguing.  It is rather unfortunate that he succumbed to an injury but he does (did) have curb appeal.  Definitely was capable of keeping the sports writers going. From a multitude of angles.  Only Harvard Grad in the NBA (playing), of Asian decent, and most importantly seems like a really humble, well-spoken, overall nice kid.

Hopefully he’ll get another contract for next year.

Advertisements

Linsanity Amounting to Big Bucks?

 

Saying everyone in the NY tri-state area can’t help but know who Jeremy Lin is but that would be far too conservative.  He’s gone global.

Especially with Yao Ming’s support he’s all the buzz in Asia too.  What does this mean?  It means people have immediately been coming out of the woodwork to make money.  In my check of Ebay listings today there are a number of people posting sales of their Lin items.  Some hoping to make big bucks.  $1,000,000 for a rare Jeremy Lin collection.  (Check out the link.)

Are we jumping the gun on this?  Even if he turns out to be the second coming of Michael Jordan $1,000,000 is just too crazy for me but there seems to be a market for it.  The key is where is the line.  There is a basketball card that does have a few bids clocking in now at $16,000 (note reserve not met.)