This is real passion. I came across this article on Fox News about the Kickstarter campaign to save the egg sandwich. http://www.foxnews.com/leisure/2014/08/11/kickstarter-campaign-aims-to-save-egg-sandwich/
Who knew it needed saving but more importantly who knew people would put up money to save it.
The most interesting part of the article was how much potato salad is getting. Interesting social experiment here I think.