Times Square making more money with its Ads than its office Space

As a worker in Times Square for the past 8 yrs or the close proximity since 1999 I’ve been saying for years that it’s all about the ads.  The WSJ article, Ads, Not Tenants, Make Times $quare talks about the building that houses the New Years Eve Ball and how the building is basically empty but makes more than enough money just renting its sides out to advertisers. 

It’s funny because my office overlooks this building and to be honest I just assumed it was only built to house Walgreens and the ball.  Apparently that wasn’t the exact intention but is what it’s become and seems to be working out for them.

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