As a worker in Times Square for the past 8 yrs or the close proximity since 1999 I’ve been saying for years that it’s all about the ads. The WSJ article, Ads, Not Tenants, Make Times $quare talks about the building that houses the New Years Eve Ball and how the building is basically empty but makes more than enough money just renting its sides out to advertisers.
It’s funny because my office overlooks this building and to be honest I just assumed it was only built to house Walgreens and the ball. Apparently that wasn’t the exact intention but is what it’s become and seems to be working out for them.
Earlier I had posted about the designer collection coming to Target with a tie-in partnership with Neiman Marcus. With the likes of Tori Burch, Marc Jacobs and Diane Von Furstenburg I was cautiously excited.
I’ve done the outlet shopping and I know that most of those stores at the outlet produce some great pieces but if you think you’re going to get a $1000 purse for $250 you will be sadly mistaken. You will definitely get some great high quality items for $250 but they are not the same materials or designs in the designers store on 5th Avenue. However when Target and Neiman Marcus came forward with the proposed holiday designer collection I was hoping for the designers iconic items. A Tori Burch pair of shoes or bag, a classic Diane Von Furstenberg wrap dress or some killer Marc Jacobs sunglasses. However when I hit target.com I was shockingly surprised on the collection items. Dog bowls, yoga mats, odd clutch bags, unusual decorative items. Not one item in the entire collection I would want no matter who designed them.
Apparently I am not alone. The Wall Street Journal on Dec 4 posted an article that the collection had weaker than projected sales though both Target and Neiman Marcus defend the numbers and claim their happy. Today however the Huffington Post had a piece about the items that are left online are at 50% off. To me thats a sign that this may not have worked as expected.
Either way if you’re looking for that Oscar de la Renta pet bowl you always wanted get to Target. You may get it for a steal but that depends on your view.
It’s been a few months since I’ve updated my blog. Life has been a bit crazy. Between illnesses running through the family starting in August and Hurricane Sandy causing some havoc in Oct – Nov I blinked and 2012 is coming to a close.
I have graduated with my MBA so there is definitely more time on my hands now and my goal for 2013 is to keep this blog going. Keep an eye out for posts.
Happy 2013 everyone.